Throughout this entire degree, there has been the incessant impulse to work alongside the networking tools that are available. As a media student with the ability to work throughout a number of different social networks, it has become a key ingredient to success throughout the time spent creating, developing and releasing content from the studies of the media production degree.
For this portfolio, in particular there is the requirement to create and design a brand of some sorts. Selling yourself has never been so easy within the media business, it is just the all important notion of being able to do it correctly and efficiently in order to make yourself and more importantly your work stand out from the rest of the crowd.
There are a couple of professional networking sites that have proved useful throughout my field of work as well as some that have not. There are more and more networking sites and apps becoming available, which suggest more ways in which to become contact friendly with more people than ever before. In regards to the media production student and hopeful future employee, there is a necessity in building a following on social networks. There are specific examples of how using social networks professionally can create positive outcomes as well as possible job oppurtunities.
The main source for all of the content out of the production line of all of the work that is created for myself and the media production degree. Facebook serves as the biggest influence to date for my work. Having this site as a source for people to find all of my work is very useful, as I am able to focus on the amount of coverage that each video, image, poster etc can and could ultimately reach.
Using this professionally has become the main reason for the growth of the YouTube channel that has been created as part of the FMP, as well as releasing the website created for the portfolio into the public. There has been a tremendous surge in connections that have become available to the work that is being produced. There has been a tremendous amount of growth since September 2013, when the final media production degree year began and content was being released constantly, now there is a much bigger audience to work that is solely dedicated to professionally bettering the Farmzboi brand and it’s creator as the transitions occur into the real media industry.
Since the revamp of the page at the beginning of the year, there has been a 418.8% increase in people that are being reached and seeing the videos and YouTube channel, with people giving the page a ‘like’ and choosing to follow the updates and everything going up by 36.7%, from 68 to 91 in the space of two months. Each post that is publicly served reaches between 150 to 500 people, depending on the time of day and the nature of the post. There has also been great demand in more content from those who follow the updates through Facebook.
Through the personal account on this social network, there is contact constantly with those who are closest, as well as those who may not have ‘liked’ the professional page for the work that is being released. The Farmzboi account is dedicated to building a following organically, there are many ways in which to fake a following; so in order to truly see how much this project develops, it has to be real in order to gain credibility. This page is something that will continue to run well into the future, with the possibility of further developments made to it in order to reach out to a bigger audience. Work is continuous in the effort to gain new and exciting opportunities to the work that is produced, as this already has proved to be doing now.
Personal Account – https://www.facebook.com/joshua.farme`CDFVHN
Farmzboi Media Account – https://www.facebook.com/FarmzboiMedia
Similar to Facebook, Twitter has been used another beacon for the distribution of work over the years. In being able to appeal to a much wider audience, it has become imperative to share work through all of the social media forms. Twitter personally and professionally have all worked in favour of gaining acknowledgment from those who are not aware of who Joshua Farmer is and or what he does and how he does it. It’s a very simple process of sharing and broadcasting, which allows the 400+ followers to see work that they may find intriguing and exciting.
In regards to using Twitter professionally and specifically for this portfolio, the website has been shared on the network a number of times, with people getting in touch expressing their positive thoughts towards the brand that is being built and the work that is being put in. Having the ability to be able to share things constantly creates a following, but in order to get those who may have never seen the work before, there are specific tactics and ways in which to gather attention. Hashtags are the biggest form of labelling to anything and everything on Twitter, which has served well throughout the entire development process of this portfolio.
I believe that Twitter is extremely important as it provides a more one to one tone when being direct about something or someone. Twitter has the ability to generate popular tweets, people and topics that allow developers like myself to gather all of the necessary tools in order to be able to spread the word effectively about work that is in need of attention. Accessibility is completely easy. Twitter is best for self promotion and generating momentum for projects, as seen and experienced with my FMP YouTube project which has had a specific number of people find me and follow me and then subscribe to the YouTube channel.
Personal & YouTube Account – https://twitter.com/Farmzboi
This social network has also served well through the professional application stages of working. I am able to use it for personal use, but also as a propaganda piece for the followers and the entire Instagram community. The appeal is there, it’s grabbing the people at the right time and in the right places. Every time there is a development in the media producer aspect of my life and career, it is documented on the profile. This is linked to every other social network and something that I deem to be particularly important, the Facebook and YouTube pages specifically. Through tagging and posting images in particular groups and to certain people, the links to work have been used and effectively reached people who have seen various forms of work; especially the blogs that have been used for the last three years.
The newest form of interaction for myself, Linkedin allows social networking to become more business and professionally orientated. Through doing this profile it begins the professional aspect of a media production career. This website in particular is focused on having a grand selection of connections through people from various backgrounds of thousands of jobs that are able to aid individuals in gaining the work and experience they need to further their careers. Gaining a number of connections is simply the beginning of this process.
There are jobs listed on this website that users are able to apply for as well as gain experience. Linkedin is all about connections and meeting new people that are going to aid the individual in their chosen career, which is a brilliant form of communicating. This has not only changed the way in which people are gaining work, but gaining brand new experiences that some may never have been able to comprehend. Relationships of a business nature, not of pleasure is this networks main aim; and one that is going to help myself in the future to gaining the jobs within the media that I desire.
Personal Account – http://www.linkedin.com/profile/guided?trk=registration&o=reg
This is the newest form of professional social networking that I have used, in general this is more aimed at the FMP and my work on YouTube. The site allows people to video chat live with others on the site, socially about particular topics of choice. Media topics being one for the biggest and most appealing to be able to discuss and share. It has generated a lot of new followers throughout the entire social media spectrum for me and has allowed my YouTube channel and the website created for this portfolio to also gain attention from people all over the world.
Vimeo has been another important source to my work over the years, there has been a great amount of support from the users of Vimeo and it is a social network that I intend on maintaing a following with in the near future. Vimeo is similar to YouTube in the sense of video sharing, but this is a social network that is focused entirely to film and media of the video status. Throughout the times of using this, it has simply been for using it to house all of the work that has been completed throughout the last three years of university, but a network that is worthy of continuous use as it’s users are focused too on the outcome of videos and creativity of the human brain.
The main social network that I have been using throughout my FMP project (YouTube: Social Video Blogging), this network has enabled me to become more socially aware of the dependance of having a following for work that depends on gaining views, appealing to communities of people who like YouTube and it’s variety of video bloggers. Having this website has allowed me to also be able to create an entire project that is completely different to anything I have ever done before. Through trial and error, the videos that have been produced have changed and gone from strength to strength through gaining feedback from various other networks as well as from specific individuals who either know about my ability or know about YouTube and what would fit best into the project that I am focused on.
Personal YouTube Channel – https://www.youtube.com/user/JoshFarmz