360MC: Process & Development (FOR SUBMISSION)

This module, memory is by far the most focused, researched and nurtured piece of work out of the three completed artefacts. Memory is something that a majority of people find extremely personal and intriguing. My piece of work for this artefact is incredibly personal yet completley relatable. Throughout the development process it is vital to gain an understanding of different memory techniques as well as the ways in which other people use their memories in an everyday life situation. This piece in particular has a number of people who have been in constant consideration during the creative process, personal to the creator as well as particular theorists and philosophers.

Throughout the development stages, the initial idea was to focus heavily on a number of people and their favourite memory from their lives so far. This is far too mainstream for me and something that I feel a number of other students would run towards. Moving the work towards a more personal tone is something that I am glad to have done, as it opened up a number of brilliant doors for the work that was initially just going to be about memory and recalling past moments.

Going back to the days of studying Philosophy & Ethics, it was helpful to rediscover the ideas of life as a memory and life after death; specifically Ronald Reagan and his experience of near death. This helps tremendously in the effort to be able to portray the idea that a memory is collective but a life is something that ages with time, a decaying subject full of a mind that can travel time.

Ronald Reagan: Life After Death


The idea of remembering moments in life when close to death with the realisation of unfulfillment and in the last day of life has proven popular with me, from then on I decided to have the artefact focus on memory in a way that portrays remembrance, but of nothing of particular significance; more of a memory of a day that could have been so much more.

The entire artefact is a flashback. Using this specific form of narrative towards my final idea allows me to present the story in a different and unusual way. A memory is a flashback to a past time, a form of consciousness. Choosing the common flashback as the main influence towards developing my idea is something that has benefitted the entire project, it allows me to style the work to a certain point myself but then have the use of a flashback element to add another dimension. I find the use of a flashback as a very powerful way to tell a story, to make the viewer feel for the subject. In the artefact it is important to know that the flashback is a way that the person is feeling, the way that the person is reflecting.

After watching other numerous media artefacts, it enabled me to understand how various forms of memory are portrayed in a modern way. The films Momento and Slumdog Millionaire are prime examples of how the human mind can be useful to a plot and how the use of memory can prove an interesting and compelling storyline.

Memento Trailer


Slumdog Millionaire Trailer

After choosing the final idea for the artefact, I found a quote by Oscar Wilde that helps to set the tone for the piece. “Memory is the diary that we all carry with us”. Choosing this quote is important as it works well with the work that I have created, specifically the way in which the artefact presents the notion of memory in everyday life. Memories that sometimes aren’t significant for any particular reason.

Memory is interpretive to everyone, it is different to a variety of people. To me memories are triggered, there are specific triggers in life that help us to remember. I decided to use this at the very beginning of the artefact because it is in these triggers of life that we can be taken to a particular person, object, smell, activity and so much more. I wrote triggers into the artefact, for example perfume being sprayed. I decided to include particular triggers of memory and their sound within the artefact, to directly link the idea of a memory being unlocked when it happens. The mind is a puzzle and triggers of memories are anything in our everyday lives, it’s something I find to be really interesting and compelling.

With recent events in my life, the idea of memory and it’s power on human emotions created the urge to make something that is relatable. Memory is something that can keep someone who has passed away alive forever. My piece of work is a dedication to a family member who has inspired my work more than they could have known.


Goodreads. 2013. a quote by Oscar Wilde. [online] Available at: http://www.goodreads.com/quotes/81690-memory-is-the-diary-we-all-carry-about-with-us [Accessed: 26 Nov 2013].

IMDb. 2013. Memento (2000). [online] Available at: http://www.imdb.com/title/tt0209144/ [Accessed: 26 Nov 2013].

Millionaire, S. 2013. Slumdog Millionaire (2008). [online] Available at: http://www.imdb.com/title/tt1010048/?ref_=nv_sr_1 [Accessed: 26 Nov 2013].

Sutton, J. 2003. Memory. [online] Available at: http://plato.stanford.edu/entries/memory/ [Accessed: 26 Nov 2013].

YouTube. 2013. The Moving Story of Ronald Reagan. [online] Available at: http://www.youtube.com/watch?v=Xm3jSM5zuXg [Accessed: 26 Nov 2013].

YouTube. 2013. Memento Official Trailer. [online] Available at: http://www.youtube.com/watch?v=dMBTMEgCSok [Accessed: 26 Nov 2013].

YouTube. 2013. Slumdog Millionaire – Trailer. [online] Available at: http://www.youtube.com/watch?v=AIzbwV7on6Q [Accessed: 26 Nov 2013].


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